Roby is the CEO, Co-Founder, and Executive Director of hipages Group, a visionary entrepreneur with a proven track record of creating and investing in thriving businesses that challenge the status quo. 

Driven by a deep passion for developing technologies that empower others and enable them to focus on higher-value business activities, Roby instils this same passion within the hipages Group team. Under his leadership, the company is dedicated to transforming the trade industry, improving lives for all stakeholders, and fostering a culture of continuous curiosity and professional growth. 

Roby embarked on the hipages Group journey in 2004 when he founded the company's flagship business, hipages. Inspired by personal challenges encountered while renovating his own home, Roby recognised the need for a streamlined and efficient platform to connect homeowners with trusted tradespeople. 

Today, Roby's wealth of experience not only encompasses a deep understanding of tradie businesses but also positions him at the forefront of a data powerhouse within the trade industry. Leveraging his strong background in numbers, he has led his team to harness the vast amount of data available to create the hipages Group tradie ecosystem—an invaluable industry map that uncovers new opportunities and insights for trade professionals. 

With Roby's strategic vision and unwavering dedication, hipages Group continues to disrupt and revolutionise the trade industry, driving innovation, and facilitating meaningful connections between homeowners and tradespeople. His leadership inspires the entire organisation to push boundaries, embrace change, and create lasting impact in an industry ripe for transformation.